365 by Whole Foods Market All Purpose Flour Family Farm Sourced for Consistent Cooking
365 by Whole Foods Market All Purpose Flour Family Farm Sourced for Consistent Cooking
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Why you'll love it
- one versatile flour covers nearly every home baking and cooking need, simplifying the pantry
- unbleached and enriched formula appeals to shoppers avoiding chemical whiteners
- sourced from family-owned farms, aligning with Whole Foods' trusted sourcing story
- large 80 oz bag (and 4-pack option) offers better unit value than smaller bags
- consistent milling results give predictable outcomes for cookies, bread, and sauces
- vegan-certified ingredient list fits plant-based households
Perfect for
- baking cookies, cakes, muffins, and quick breads at home
- making pizza dough, pancakes, and homemade tortillas
- thickening gravies, sauces, and roux during weeknight cooking
- buying a 4-pack to reduce frequent grocery runs and save on a pantry staple
- teaching kids basic baking recipes in a family kitchen
365 by Whole Foods Market products give you that dance-down-the-aisles feeling. Our huge range of choices, with high-quality ingredients at prices you can get down with, makes grocery shopping so much more than tossing the basics in your cart. It’s the splurgiest way to save.
Next-Level Necessities
Our basics are anything but. We ban icky ingredients like hydrogenated oils, bleached and bromated flours, and more than 150 colors, flavors and preservatives from our products. So you can dig into our crackers, breads and cake mixes with.
Body Care You Can Bank On
We believe that what goes on your body is as important as what goes in it. That’s why we banned over 100 ingredients commonly found in body care products. Sayonara, triclosan.
There’s an Organic for That
We provide a huge assortment of organic and non-GMO product choices at prices that won’t burn a hole in your favorite pants. In fact, they’ll probably become your new dancing pants when you drop that organic crunchy peanut butter in your cart.
Awesomeness on Every Aisle
There’s a wide world of food out there, and we’re proud to bring you the best of it. That means whole-grain breads, organic milk, frozen veggies and so much more, all backed by our unmatched Whole Foods Market Quality Standards.
Product Information
Made with select hard red wheat
Perfect for all-purpose baking
Enriched with vitamins and minerals
Unbleached formula
Family farm sourced
Consistent results
Versatile formula
Premium quality
Our all-purpose flour is milled from select hard red wheat grown in high mountain valleys on family-owned farms.
Ingredients
UNBLEACHED ENRICHED WHEAT FLOUR (WHEAT FLOUR, REDUCED IRON, NIACIN, THIAMINE MONONITRATE, RIBOFLAVIN, FOLIC ACID), MICROBIAL ENZYME (ADDED FOR IMPROVED BAKING).
Items Details
Allergen Information: Wheat
Specialty: Placeholder
Diet Type: Vegan
Item Form: powder
Container Type: Bag
Cuisine: American cuisine
Frequently Asked Questions
Will the 4-pack option actually save me money per ounce?
Yes. Buying the 4-pack lowers the per-ounce cost compared to a single 80 oz bag, which is useful for high-volume home bakers.
Does this flour give consistent results for meal prep baking?
Yes. The milling is consistent, so cookies, breads, and sauces turn out predictably batch after batch, which is essential for efficient meal prep.
Can I use this flour to speed up weeknight cooking?
Yes. It works as a quick thickener for gravies, sauces, and roux, so you can finish weeknight meals faster without a specialty flour.
Is the 80 oz size a good way to reduce restocking time?
Yes. One large bag lasts most home bakers a long time, and the 4-pack extends that further so you spend less time on grocery runs.
Does the microbial enzyme improve baking efficiency?
Yes. The added enzyme supports better baking performance, which means fewer failed batches and less wasted time in the kitchen.
Is this a smart buy for someone who bakes in large batches?
Yes. The 80 oz bag and 4-pack option are built for high-volume home baking, making them a strong fit for batch cookie or bread prep.
Can I rely on this flour for both weekend baking and quick weeknight meals?
Yes. It performs well for cookies and bread on weekends and works as a fast thickener for sauces during busy weeknights.
Will the family farm sourcing affect supply consistency?
Sourcing from established family-owned farms helps support a more reliable supply, which matters for shoppers who depend on this staple.
Is this a better value than buying smaller bags of all-purpose flour?
Yes. The 80 oz size and 4-pack option offer a lower per-ounce cost than typical 5 lb bags at many grocery stores.
How does this compare to a premium bread flour for productivity-focused bakers?
For most home baking tasks, this all-purpose flour saves you from buying a separate bread flour, which simplifies shopping and storage.
Is the bag easy to pour and store during busy cooking sessions?
Yes. The 80 oz bag is designed for bulk home use and fits easily in a pantry bin or large container for quick access.
I'm worried about inconsistent results. Is the milling reliable?
Yes. The flour is milled for consistent performance, which is exactly what high-volume and meal prep bakers need to avoid wasted batches.
Will this flour hold up for freezer meal prep baking?
Yes. Doughs and batters made with this flour freeze well, so you can prep ahead and bake later as part of a productivity routine.
Does the enriched formula affect how quickly my baked goods rise or set?
The enrichment supports standard baking performance, and the added microbial enzyme helps deliver reliable rise and texture in cookies, breads, and muffins.
How should I store this flour after opening the 80 oz bag?
Transfer the flour to a sealed airtight container and keep it in a cool, dry place. Properly stored, unbleached all-purpose flour stays fresh for many months.
Can I use this flour as a direct substitute for bread flour in yeast recipes?
For most home recipes it works well, though very high-hydration yeasted breads may benefit from a stronger bread flour. For everyday loaves, rolls, and pizza dough, this all-purpose flour performs reliably.
How do I measure this flour accurately for baking?
Spoon the flour into a dry measuring cup and level it off with a flat edge rather than scooping directly with the cup, which can compact the flour and throw off your recipe.
Does this flour work with stand mixers and bread machines?
Yes. It is a standard all-purpose flour and works with stand mixers, bread machines, and hand mixing alike, whether you are making cookies, bread, or pizza dough.
Is this flour compatible with gluten-free or almond flour recipes?
No. This is a wheat flour, so it is not a substitute for gluten-free blends. If you need a gluten-free option, use a dedicated gluten-free flour blend instead.
What comes in the box when I order this product?
You receive one 80 oz bag of 365 by Whole Foods Market All Purpose Flour, or a 4-pack of four 80 oz bags if you select that option. No additional accessories are required to start baking.
Is this flour safe for people with wheat allergies or celiac disease?
No. Because it is a wheat flour, it contains gluten and is not suitable for anyone with wheat allergies, gluten sensitivity, or celiac disease.
Will the flour change texture or color over time in storage?
If stored in a cool, dry, sealed container, it should keep its color and texture well. Any off smell, discoloration, or clumping is a sign the flour should be replaced.
What is the difference between all-purpose flour and bread flour?
Bread flour has a higher protein content, which gives more gluten structure for chewy breads. All-purpose flour has a moderate protein level, making it more versatile for cookies, cakes, muffins, sauces, and many breads.

